AT&T today announced that an updated version of its YP yellow pages app for iPad is now available in the App Store. Located in the Navigation category, the update introduces faster access to local deals – encouraging iPad users to easily find local businesses with great savings nearby. The app takes advantage of the iPad’s printing capabilities, allowing users to cash in on local merchant discounts both online and in-person through digital and printable coupons.
In addition to encouraging users to cash in on local deals, the app now greets users with an updated look and feel, new features that support a faster connection to local businesses, sharing with mobile, email and social networks, and personalization.
Updates include:
A convenient “Deals” tab to browse nearby coupons, specials, and discounts across a variety of popular everyday savings categories. On the “Business search” tab, users can also filter search results to show only businesses offering deals.
An enhanced “Send to Phone” feature allows easier transfer of business information to a mobile phone, further integrating the tablet and mobile experience.
New map auto-search capabilities allowing users to pan, zoom and automatically refresh search results.
Ability to submit reviews about favorite businesses.
Personalize the category carousel by adding favorite searches, rearranging and deleting others.
More space dedicated to local business profiles and quick access to save, share (email, SMS, Facebook, Twitter) or map a business.
View saved deals, favorite businesses and search history in “My Stuff.
Access to more local highlights like the weather and movie show times at local theatres.
Whether through these new features or existing functionality like 360 degree business snapshots or video profiles, advertisers have the opportunity to be found by iPad users looking to search, find and save on local businesses’ products and services.
The YP yellow pages app for iPad is available for free from the App Store or at www.itunes.com/appstore.
