Monday, May 23, 2011

Mystery Shopper: Bath

Mystery Shopper is looking for a mobile phone capable of recording great high-definition video and playing it back on a TV screen

5: Phones 4U

Product range – 4/5
Product knowledge – 1/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 4/5
Total – 13/30

4: Vodafone

Product range – 4/5
Product knowledge – 1/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 18/30

3: Carphone Warehouse

Product range – 4/5
Product knowledge – 2/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30

2: Orange

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 24/30

1: Three

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 26/30

Summary

With the Mystery Shop focusing on such a hotly contested handset feature, the results were surprisingly mixed: staff seemed to be either very knowledgeable or struggled to provide clear information.

The HTC Desire handset proved a popular choice, alongside the Sony Ericsson Xperia Arc, with similarly priced tariffs supporting all recommendations.

Full review in Mobile News issue 488 (May 9, 2011).