Mystery Shopper is looking for a tablet with a data package for use at home and on the commute to work. He has a budget of 150-200 to spend upfront
5: Vodafone
Product range – 1/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 17/30
4: Carphone Warehouse
Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30
3: Orange
Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 24/30
2: Three
Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 25/30
1: T-Mobile
Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 27/30
Summary
Commercially Three holds the cards with a substantially better tariff offer for a customer who just wants an iPad. If this was judged on value alone it would have walked off with it.
Orange demonstrated the Samsung Galaxy extremely well but didn’t provide any other option and whilst Carphone had both products it was the sales process that was flawed.
T-Mobile took the win with Mateasa demonstrating great service supported by a full product range, a tariff that didn’t deliver charge for going over your limit and excellent knowledge.
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