Monday, April 11, 2011

Apple reportedly hires top UK gaming PR execs from Nintendo and Activision

As you may have noticed, Apple has been more serious about gaming lately that it was even during its Pippin-fueled haze in the mid-1990s, and it's now offering yet more evidence of just how invested it is with a pair of new hires. While the company isn't confirming the move just yet, MCV is reporting that Apple has snatched up Nintendo UK's former head of communications, Rob Saunders, who just left the big N last week and will apparently be focusing on PR for iOS apps at Apple. What's more, he'll reportedly be joined at Apple by former Activision PR director Nick Grange, who's said to be focusing specifically on the iPad -- which, as we've seen, can be a pretty versatile gaming device in its own right.