Saturday, April 30, 2011

Verizon To Put GPS Warning Labels On Phones

Your phone is probably tracking you, to some degree. We learned that much last week. Sure, the data likely isn’t being used in any nefarious way — and, unless some “bug” is secretly strapping an IP or a unique ID to the data, all the platform makers are promising the data is anonymized before it goes out.

Whatever’s being done with the data, it’s likely to creep folks out. And when folks get creeped out, the lawsuits start pouring in.

Looking to nip this issue in the bud before they get dragged too deep into it, Verizon has sent a letter to congress promising to put a removable warning label on the screens of “all new devices it sells”, informing users that the phone is capable of tracking their location and potentially associating that location with other customer data. What do you think: overkill, or just right?