In order to establish iOS as a leading gaming platform, Apple have shown their intent, by recruiting Nick Grange, Activision’s European PR director.
In an MCV report it is claimed that the appointment of Nick Grange, follows Apple’s recent acquisition of Robert Saunders, who was a former head of communications for Nintendo UK and is believed join at the end of April, in a role that was newly created.
However, at present Apple have not made any official announcements regarding these appointments, but according to the report by MCV, coming to us by way of IT Pro Portal, the role of Saunders will be to promote the iPhone, iPod Touch and iPad within the games industry, whereby the appointment of Grange will be based around the promotion of iPad Hardware.
Saunders has years of experience in this field and helped in the successful launch of Nintendo’s Wii and DS handheld console. Grange, worked with Microsoft and game publisher Electronic Arts, prior to joining Activision in 2007, as the European PR director.
Now the wealth of valuable experience that these two PR executives will bring to the table will be significant in helping Apple establish iOS devices as gaming platforms. According to a report in December 2010, coming to us by way of Apple Insider, the smartphone gaming market is said to account for 43.8 percent of the mobile gaming market.
In light of the news coming to us regarding iOS gaming, why not check out two of the articles we have done on iOS game apps: Final Fantasy III & Sonic and SEGA All Stars Racing (both articles include video footage).
