Yankee Group’s latest Mobile Money Forecast finds the value of global mobile transactions will grow from $241 billion in 2011 to more than $1 trillion by 2015, a CAGR of 56 percent. That growth, coupled with 500 million mobile banking users around the world in the same time frame, presents an enormous opportunity for both new and established players in the mobile money ecosystem. To help companies capitalize on this rapidly evolving opportunity, Yankee Group unveiled an innovative new service today called Mobile Money StrategiesTM.
“We are on the cusp of a burgeoning mobile money marketplace, one where first movers will gain a significant strategic advantage,” said Gigi Wang, chief research officer at Yankee Group. “With consumers flocking to all things mobile, Mobile Money Strategies delivers the market intelligence and insights needed to profit from this revolution.”
